“The Quickie” Makes A Lasting Impact

As the agency that established the brand for Le Parker Meridien's midtown Manhattan hotel, including the various satellite operations such as the acclaimed Norma's restaurant, we were given a tall order: take the success of the hotel's Gravity Fitness and Spa to the next level.

Rated the #1 Hotel Fitness Center in the country by three top lifestyle magazines, Le Parker Meridien's Gravity Fitness and Spa has enjoyed its fair share of success. To differentiate their offering from other facilities, Le Parker Meridien wanted a new fitness program that added value while fitting into the hectic schedule of travelers.

One Creative Group developed a unique product that would not only get people in the door, but also deliver on its promises. What emerged from this process was “The Quickie”, a 27-minute workout that would show noticeable results in just two sessions per week.

The benefits were immediately identifiable: a workout that is easy to understand, has built-in supervision and does not require a major time commitment. One Creative Group not only conceptualized the Quickie, we implemented all operational plans and managed the entire Public Relations Campaign.

“The Quickie” communications platform consists of a comprehensive brochure explaining the program, a website to extend and support it and a strategic public relations campaign that identified key vehicles for the promotion of the program.