Chad Kawakec, Director of Brand Socialization

Chad leads the Brand Socialization division-- including development, deployment and analysis of full Facebook efforts for our Clients.

Chad's experience encompasses everything from development and expansion of new products to fully realized and executed global communications programs.  

Prior to joining One Creative Group, Chad served as Director of Client Services for Y&R New York, where he lead a department of over 100 people and directly oversaw the Dell, V8, Prego, Pace Salsa, and Rubbermaid brands.  

Before returning to NYC in 2007, Chad worked as a freelance photographer in Southern California. While there, Chad served as SVP, Global Account Management Director at TBWA\Chiat\Day, overseeing the creation of Pedigree Dog Food's "Dogs Rule" campaign.  Prior to that, he worked closely with Mattel Toys and Sony Electronics to develop new products and campaigns.

Chad has worked with some of the world’s most recognized marketers, including: Procter & Gamble, Unilever, Burger King, Citibank, Campbell’s, Dell and Rubbermaid. 

Most recently, Chad was the cofounder of Toot Away, a new odor-erasing product.