Monte Mathews, Creative Director – Copy

With a BFA in Graphic Design and MFA in Advertising, Monte has 20 years of experience as a Group Creative Director/Senior Copywriter. Most recently, as Global Creative Director on Bausch&Lomb, he took his "Perfecting Vision. Enhancing Life" campaign to 110 countries around the world. His client list is peppered with some of the best-known brands in America, from Acuvue Contact Lenses to Comtrex cold medicine. A strategic whiz, he has contributed to successful launches of products like Glucerna, "Smart Nutrition for People with Diabetes", Mentadent toothpaste, PureVision Multi Focal Contact Lenses and Alcon Eye Drops. His campaign for PureVision has recently been announced as an Effie Award for Marketing Effectiveness.